After her three successful collaborations with River Island, Rihanna has been named as the new face for Balmain. She started in the French luxury label's Spring/Summer 2014 campaign, then was selected for the big role. According to the creative director Oliver Rousteing (head of Balmain), in front of the camera, the pop star makes you feel like she's the only girl in the world; he also added that she was the inspiration of his creations.
Rihanna is posing against a gridded monochrome backdrop, she wears a lot of jewelry like gold chains, chunky gold cuff bracelets... Her outfits are mainly denim, nylon and lace (for the shoes). The Spring/Summer 2014 collection reflects a lot her style, it matches her perfectly: elegant street wear and chic sexy diva.
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